publisher needs new leadership

It really is beyond me how ill-advised (I wont say Dummkopf!) publishers are in this massive and revolutionary shift to digital. It would take someone with the intelligence of, say, a five-year old child to recognize the opportunity here: begin selling the digital edition at a very compelling price (like $1.99 per issue). Do anything to develop a loyal following of your publication--everything should focus on raising a massive readership at this phase (Yes, I do own a Der Spiegel t-shirt!). Only after you achieve this do you adjust pricing to an acceptable profitability. The only thing Der Spiegel is doing at $5.00 an issue is to alienate its fans.

Der Spiegel, are you listening? Please get someone under 45 to run your company, someone who understands contemporary business principles!

blumenbach about SPIEGEL Kiosk